UTM Builder UTM Link Builder
Build trackable campaign URLs for GA4.
Quick answer
The UTM builder adds utm_source, utm_medium, utm_campaign, utm_term and utm_content parameters to any link so Google Analytics 4 attributes every visit to the right campaign.
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FAQs
Frequently asked questions
What is a UTM builder?
A UTM builder adds tracking parameters (utm_source, utm_medium, utm_campaign) to a URL so Google Analytics 4 shows exactly which campaign brought each visitor.
Which UTM parameters are required?
utm_source, utm_medium and utm_campaign are recommended for every link; utm_term and utm_content are optional.
